ABOUT PAOPAO
PaoPao is a Singapore fashion label creating modern oriental designs — including signature capes — crafted as confidence armour for today’s multi-faceted women.
PaoPao was founded by Run Run, a former Art-based Creative Director in the advertising industry who spent over a decade creating campaigns for beauty and fashion brands across Asia.
The idea for the brand came from a very personal place. As she grew older, Run Run found herself wanting to reconnect with her heritage and wear something traditional during Chinese New Year. However, many qipao designs felt either overly traditional or costume-like, and did not reflect the lifestyle of a modern woman living in a cosmopolitan city.
This sparked a question: how could traditional oriental silhouettes be reinterpreted for modern women today?
What began as a passion project while Run Run was taking a break from advertising and studying fashion eventually became PaoPao — a brand that blends heritage with modern design to create pieces that feel elegant, versatile and empowering.
As her former Executive Creative Director once said, “Jump and the net will appear.”
PaoPao began with that leap of faith.
The name “PaoPao” is derived from the word “Qipao”, the traditional Chinese dress. The word “Pao” (袍) on its own means robe, reflecting the brand’s inspiration from oriental silhouettes.
Coincidentally, “Pao” also shares the same pronunciation as Run (跑) in Chinese, which is why some friends affectionately call the founder Run Run “Pao Pao.” The name therefore carries both cultural meaning and a personal connection.
OUR CORE VALUES
Modern Heritage
Reinterpreting oriental silhouettes for the modern, global woman
Versatility
Effortless pieces that transition across work, travel, and key moments
Confidence & Empowerment
Clothing designed to shape presence, confidence, and how women show up
Mindful production
Small batch production for exclusivity, agility, and responsible growth.
