PaoPao is a Singapore fashion label creating
modern oriental designs crafted as confidence armour for today's multi-faceted women.
“edgy and handmade designs that give a modern spin to traditional attire”
‘PAO 袍’ FOR ‘qipao’ and ‘PAO 跑’ is mandarin for ‘run’.
After years of telling other people's stories in advertising and tech, Run Run made a creative pivot—from campaigns to clothing. That's PaoPao. For over a decade, Run Run crafted award-winning campaigns for top beauty, fashion, and female-centric brands at major MNC ad agencies. She then brought her creative vision to Meta as a Creative Strategist. Now, as Founder & Creative Director of PaoPao, she's channeling everything she's learned into fashion—breathing new life into traditional designs and empowering women with confidence and armor for the modern world.
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OUR PAOPAO CUSTOMERS
who lead with confidence
“This cape is a classic evergreen. I can event style it with pants or capri, so versatile.”
Suzy
“I was proudly wearing PaoPao to the Celine Luxury Show—and introduced the brand to the other ladies who were curious about my cape.”
Joyce Lek
“Thank you, PaoPao,
for creating something
that made me feel this confident.”
Aisha
“This was how I styled this cape on 初六 and got loads of compliments”
Amelia
FIND US AT DEMPSEY
We’re stocked at BEÁ - Style Curators at Dempsey. Visit us there, or book a private appointment and we’ll be ready for you. Our studio is yours for the afternoon. Run Run will talk with you about where you’re going, what the moment means, and how you want to feel when you walk into it.
Our Creative Collaborations
We collaborate across events, spaces, and brands, each shaped by a different intent, but always grounded in thoughtful design and shared values.
PaoPao x Phoenixus
We partnered with Phoenixus to co-create and dress the speaker panel—designing capes that reflected each woman’s individuality while aligning with the event’s theme.
The result was a cohesive presence on stage, where each woman stood in her own identity, yet felt part of a collective story.
For women stepping into moments that matter, how you show up is part of the story. That’s where we come in. Learn more.
Find us at our next pop up!
We will be at
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DORS, Homegrown Campaign 30 July - 15 Sept
-
Christmas Together at Marina Bay Sand 25 - 29 Nov
